SMM Guide

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Copywriting questions

Design questions

how to design the post image?

You can use any color palette what you need, multi-color brand content that allows. A post-image has two (less often three) accent colors. Below you can find some examples of color and shape usage. 

Note, that we don’t use a completely white background because the basic color of social networks is white. To select images visually in the news feed, you need an order and accents. In every example you can find the information about colors as well as the info about shapes. 

Userpic logo for popular Social Media

Please, download and change all userpics in each social media. Here you find all userpics in sizes for popular social networks. 

Let’s analyze the complex layout of the image on the example of the post with Dahua.

Here is the main shape with a primary cian color. This shape is the basic supporting form of the whole composition.

Here are different combination of middle-sized accent shapes. They contain secondary and accent colors.

Here are the last small and thin shapes to complete the entire composition.

The arrangement of shapes on the canvas occurs after all the necessary images are selected. After that, you should select the headline (if necessary) and place the additional logos. On the example of this image, the Dahua logo is not necessary, as it shows on the camera image.

So, that you need to process the desired image, it is enough to find the PNG on the transparent background.  Then, you should apply the adjustment mode «Desaturate» to the image (pic. 1) and then apply the noise filter (pic. 2). The filter settings (pic. 3) depend on the original image.

grey-image-with-noise
main-image

Pic. 1 Image > Adjustments > Desaturate 
After desaturation the image can acquire brown shades. Use the «Color Balance» settings to add more cian tints.

Pic. 2 Filter > Noise > Add Noise…
The main thing is that the grain and noise in the final picture should be very small and barely noticeable. Check the result.

Pic. 3 Filter settings «Add noise»
Also, you can play with settings such as: Brightness / Contrast and Levels.

Снимок экрана 2018-08-21 в 7.52.31

This is the main AxxonSoft logo. It is used on a light background. See the page to familiarize the rules of usage. It is very important that the logo is located in a permanent place on all images, so all images in the news feed will look harmonious and accurate. Download the logotype.

We have never made the letters of the logo in white. For a dark background we use only adapted logo. Don’t neglect the tagline under the logo. Don’t remove it, even if it seems that it is difficult to see in the picture. Click here to download this version of the logo.

The second main brand thing is fonts. Go to the link to see the difference between typefaces on the main page of the site. Click here to download these fonts. Please note that each font is licensed. Use of these fonts for personal purposes is prohibited.

Fonts

Templates

Post with a screenshot

Post with a screenshot

Use any necessary images of devices from this kit: phone, desktop or laptop. Here you can download any mockup in PSD or PNG formats.

Download the template in PSD format (for Adobe Photoshop) where you can put the screenshot, change any color and rotate and change positions of any shape.

Example of a post with a screenshot

The template of a post with a screenshot

Primary color: #053b79 (basic)

Secondary color: #0194e0 (default)

Accent color: #6f4add

Background color: #e8ebef (default)

Post with a product logo

Post with a product logo

All product logotypes you can find on this page.

Download the template in PSD format (for Adobe Photoshop) where you can put the screenshot, change any color and rotate and change positions of any shape.

Example of a post with a product logo

The template of a post with a product logo

Primary color: #053b79 (basic)

Secondary color: #FFFFFF (white)

Accent color: #2ee0d1

Background color: #e8ebef (default)

Post with a feature icon

Post with a feature icon

You can find any feature icon via the link.

Download the template in PSD format (for Adobe Photoshop) where you can put the screenshot, change any color and rotate and change positions of any shape.

Example of a post with a feature icon

The template of a post with a feature icon

Primary color: #053b79 (basic)

Secondary color: #0194e0 (default)

Accent color: #e57b63

Background color: #e8ebef (default)

Post about exhibition

Post about exhibition

Use any beautiful photos of the area and city where the exhibition will be held. Also you can use this template for each post where you can place any photo. Just remove the extras: text and exhibition logo.

Download the template in PSD format (for Adobe Photoshop) where you can put the screenshot, change any color and rotate and change positions of any shape.

Example of a post with a screenshot

The template of a post with a screenshot

Primary color: #053b79 (basic)

Secondary color: #FFFFFF (white)

Accent color: #2c94ff

Background color: #e8ebef (default)

AxxonSoft Design © 2018